About Me
Hi, I’m Alice!
I'm a Personal Trainer and Online Coach helping women who are fed up of starting again, not seeing results and feeling like they've lost themselves somewhere along the way, get stronger, leaner and confident in (and out of!) their clothes. Oh, and we do this without cutting out carbs or chocolate.
If you've found yourself here, there's a good chance you're someone who knows what you're supposed to be doing, but actually doing it consistently is a different story. You've probably tried diets, challenges, gym classes, workout plans and the classic "right, Monday I'm getting my shit together" approach more times than you'd like to admit. And I get it.
Life is busy. Work gets hectic, kids need you, your social life still exists and sometimes just getting through the week feels like enough of an achievement. Before you know it, looking after yourself has slipped further and further down the list and you're wondering how you ended up feeling so far away from the woman you used to be.
That's exactly why I do what I do.
So, how did I end up here?
I've always enjoyed being active, but I properly discovered strength training back in 2015 and very quickly became a little bit obsessed. I loved getting stronger, learning what my body was capable of and realising that lifting weights could change so much more than just the way I looked.
That eventually led me into Powerlifting, then into becoming a Personal Trainer and, most importantly, into coaching women.
The more women I worked with, the more I realised that most of them didn't actually need more information. They already knew they should eat more protein, lift weights, move more and probably get a bit more sleep. They'd saved the workouts, followed the fitness accounts and bought the gym leggings. What they were missing was a plan that actually worked around their life, someone to keep them accountable and the confidence to trust themselves again.
Then I became a mum, and my own life changed too.
I know what it's like when your priorities shift, your time isn't completely your own anymore and suddenly finding an hour to train can feel like trying to solve a logistical nightmare. I was also made redundant at the end of my maternity leave in 2022, which definitely wasn't how I'd planned things to go, but it gave me the push I needed to properly back myself and build the business I'd been thinking about.
And that's how Alice Butler Coaching really came to life.
I believe fitness should fit into your life, not take it over.
I don't want you spending every waking minute thinking about calories, worrying about what you've eaten or feeling guilty because you missed a workout. I don't want you thinking that being "good" means eating chicken and broccoli all week, or that you need to earn your weekend with a gruelling cardio session.
I want you to be able to go out for dinner, enjoy a holiday, have the birthday cake, have a glass of wine and still make progress.
That doesn't mean there aren't times when you need to put the work in, because there absolutely are. It means learning how to be consistent without needing to be perfect, and understanding how to get yourself back on track when life inevitably gets in the way.
And yes, I want you to look good too.
This is something I feel quite strongly about. I don't think women should have to pretend they don't care about how their body looks in order to be taken seriously when it comes to strength and fitness.
You can want to build muscle, get stronger and feel powerful, while also wanting to lose some body fat, feel confident in your clothes and look in the mirror and think, "Bloody hell, I look good."
You don't have to choose.
My coaching is about helping you become stronger and fitter, but it's also about helping you feel confident and comfortable in your own skin. Because there's nothing wrong with wanting to look good, and there's nothing wrong with wanting to feel sexy.
So what does working with me actually look like?
It isn't about handing you a generic workout plan and telling you to crack on. We'll work out what you actually want to achieve, what's getting in the way and what is realistic for your life right now, then build your training and nutrition around that.
I'll teach you how to train properly, how to progress rather than just doing random workouts every week, and how to eat in a way that supports your goals without making you feel like you're constantly on a diet.
And, probably most importantly, you'll have someone in your corner. Someone who notices when you're doing brilliantly, but also someone who can help you work out what to do when you've had a rubbish week, missed your workouts, eaten everything in sight and feel like you've completely fallen off the wagon.
Because those weeks are going to happen, the difference is that when you work with me you don't have to turn one bad week into another three months of starting again. And you certainly don’t have to feel guilty after a night out with your girls!
Prefer completely personalised coaching?
Don’t just take my word for it…
After years of trying to lose the same 3lbs, she smashed that in her first 2 weeks in PowHERful, and never looked back.
When Michelle reached out to me, she was exhausted, felt uncomfortable in her clothes and hated how she looked in the mirror. After becoming a single mum to her young boys and working full time, she had completely lost herself, everything she did was for her children, but she knew they needed a mum who was taking care of herself as well as them.
It hasn't always been smooth sailing, juggling kids who won't go to bed, squeezing in home workouts at 9pm, illnesses and holidays to boot. But Michelle did one thing VERY well.
She was consistent, she focused on her nutrition even when she'd worked 10 hours and had bedtime to do. Yes, she hit bumps in the road, went on holiday, wasn't always in a calorie deficit, but she got straight back on it as soon as she could.
This consistency has given Michelle her body back, she feels confident, has had to buy new clothes, can wear her old favourites too!
This wonderful woman dropped a dress size in 8 weeks!
Despite juggling work, kids, summer holidays, trips away, a Butlins weekend with the girlies, every meal she’d try and make the best choice she could. She’d spent years running but not particularly enjoying it and her weight was creeping up and up, she blamed the menopause and thought this was her lot, but it wasn’t!
After a month of home workouts she had to decided whether to invest in heavier weights or join a gym, she put her big girl pants on and joined a gym for the first time. She’s been going 2-3 times a week, getting stronger each week too because I’ve taught her how to exercise effectively and efficiently.
She’s full up every day with yummy food, more energised and dropping body fat like it’s going out of fashion. No more miserable runs!
A few things you should probably know about me...
I'm a mum, I'm a qualified Personal Trainer, I've been strength training since 2015 and I've competed in powerlifting. I run my own home gym studio in Morley, south Leeds and coach women both face-to-face and online.
I love lifting heavy things, I love seeing women realise they're capable of far more than they thought and I get ridiculously excited when a client tells me they've done something they couldn't do before, whether that's hitting a new PB in the gym, wearing an outfit they've been avoiding or simply feeling confident enough to stop hiding themselves.
I also swear quite a lot, I'm a big believer in not taking yourself too seriously and in 2025 I decided taking up rugby at the age of 32 was apparently a good idea, so I'm definitely not going to sit here pretending I have life perfectly figured out either.
The gym used to be my life, but now it fits in around learning to crochet, drinking chicken wine, hopping on aeroplanes, finding chazza shop bargains and rolling around a muddy rugby pitch (it’s a great free facial treatment!). Oh, and of course being the least mumsy mum you’ll ever meet.
But here's what really matters to me.
I don't want to create women who are permanently "on it". I want to help you become someone who knows how to look after herself without obsessing over it.
Someone who can have a stressful week without throwing everything out the window, who can enjoy a meal out without feeling guilty, who understands that one missed workout isn't a reason to give up and who knows how to get back into her routine without punishing herself.
I want you to feel strong enough to lift the heavy stuff you’ve found on Facebook marketplace, confident enough to wear the outfit you've been saving for "when you lose weight" and comfortable enough in yourself that fitness becomes something you do because you enjoy feeling good, rather than something you have to do because you don't like your body.
Because you don't need to get your old self back.
Life has changed, you've changed, and that's okay. We can work with the woman you are now and help you become an even stronger, fitter and more confident version of her.
If you're ready to stop starting again (and again… and again…), stop trying to do everything perfectly and finally find an approach that works for your actual life, I'd bloody love to help you.
Ready to feel strong, sexy and confident again?
Group online coaching, accountability, nutrition support and a community of women in your corner.
Fully personalised coaching built around you, your goals and your life, with me in your back pocket.
Or book a call if you want to have a chat with me about what would suit you best, I do love a natter!